don't just want a brochure, you want a great brochure. The writing sharp
and punchy, the artwork compelling and appealing, the graphic layout and
design stimulating and satisfying. In short, your brochure and your
website represent the foundation of your company's public image.
brochure is in effect your salesperson. It is the first
piece of “hard material” seen by your customer or prospect and it must make
the right impression visually as well as tactically. The quality
of the paper and the printing should be excellent or your brochure will
wind up in the trash and your potential sales in the tank.